“We are not the same party we were years ago,” stated party leader Jeff Walters, “so it was important that we update our branding to reflect who we are today and where we aim to go.”
The party has been using the same logo and graphics for over a decade. The election of Walters as party leader in October 2021 has brought new life into the party after a period of limited activity and direction. A convention held in March of 2022 also provided a jolt of new ideas and policies for the party to champion moving forward.
“Our new identity is centered around embracing a new way forward, not just for our party, but for the entire province. This means bringing fresh ideas and perspectives to the people of Saskatchewan, focused on making life better for families, communities, and businesses,” said Walters. “It also means being bold and confident in our approach. While remaining respectful of differing voices, we are no longer afraid to ruffle a few feathers. We’re just too excited about the potential of this amazing province to be quiet about it. We’re ready for prime time.”
Further, the party aims to be a welcoming home for the majority of moderate voters in Saskatchewan, as the other provincial parties continue to drift further towards the edges of the political spectrum.
“Fresh ideas, fresh perspectives, and a fresh look. Folks in Saskatchewan deserve better than what they have been getting. They deserve more options to cast a meaningful vote and a real choice at the ballot box. Saskatchewan Liberals will be that choice.”
-Media Release, Sask. Liberals
